Email is one of the most effective tools in this day and age. It’s the simplest form of technology that can sometimes be taken for granted. That’s why this post will hopefully bring to light the benefits. Today we will talk about
How Email Marketing Is An Important Tool For The Expat Thespian
Old Becomes New – If you’re anything like the typical person with an email address you’ve accumulated hundreds of industry contacts. But if you’re not actually emailing those contacts regularly or finding out if they’re still an advocate for your career, then it’s a moot point. When you choose an emailing marketing platform, like MailChimp.com or ConstantContact.com, you’re able to decipher emails that you haven’t used for a time. Making the old new again!
Less Slips Through The Cracks – An email marketing platform helps to see at what percentage emails are actually opened. This provides an understanding of your position with your contacts, what needs to be changed to be more successful, and how your time can be used more efficiently. As actors, forgetting to contact a decision maker because their email address is out-of-sight-out-of-mind is not the best excuse. So, don’t let the hundreds of emails just sit because it’s to tedious to organize them.
Constantly Networking – The beauty of email marketing is that it keeps you talking…or typing. The point is, your constantly finding ways to network with your contacts because you don’t want them to become that old acquaintance you never send anything to. (Unless the contact doesn’t want to be sent information) Typing emails is excellent practice to get better at networking. When you type something up it gives you a visual guide to your verbiage. That visual guide can help you not be nervous when you actually speak to decision makers.
Remember that your email is an extension of you. It’s more than just Google, Yahoo, or Hotmail. Email is your communications department and communicating is a huge part of acting…Expat Thespian!
I hope you enjoyed this post. Do you agree? Please reply in the comments below with your thoughts.
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Till next time thespians,