For the past few weeks I've discussed finding your brand and brand strategy. However, this last section will hopefully answer the importance of campaign or "how do I articulate the brand strategy coherently and fluently?" Today's post?
Implementing Your Campaign As An Expat Thespian
Image Awareness - Believe it or not your campaign isn't implemented on paper first. How you're viewed as an actor and how your viewed as a person is a direct reflection of said campaign. Consider this, you trust The Golden Arches of McDonald's (forgive the constant McD's reference), but if you get that Big Mac and the bread is moldy, the meat is stale, and there's no "secret sauce" then the image of the product has negatively impacted the campaign. Start with your own image and make sure it reflects the message you want to deliver. After that your logo, slogan, color scheme, and personal presentation will come so much easier.
Know Your S&%# - Yes, I said it like that. Nothing is more detrimental to your campaign than a lack of knowledge. This is why we as actors are constantly on a journey to know ourselves, to understand our type, and to ensure that we are fully abreast of the knowledge of our industry. When your audience ask questions in reference to your campaign you should have an educated and thought out answer. An answer that compels your audience to find out more. Your campaign is a direct reflection of your knowledge so stay informed and stay educated.
Socially Acceptable - Social media is the new barometer. Being effective in this area can determine how your audience views you and how a casting director makes a decision. So, find a social media marketing program that can teach you how to be better at your postings which will intern help in executing your campaign. Remember that this is the PR section of it all. It's about engaging with people not only brand placement. Understanding the difference between advertising, marketing and public relations can set you ahead in this area.
Step Out - If someone ask you to do a monologue for an event, do it. When your asked to be the host of a business marketing panel, make sure the audience & the panel know who you are and what you stand for. We as actors have to declare our existence in creative ways. So find ways that connect to your spiritual campaign, your clean diet campaign or whatever you believe in. Being too timid to try something new can smother your campaign quicker than no oxygen to fire. I get that actors can be introverted but coming out of comfort zones is all part of the campaign...Expat Thespian!
I hope you enjoyed this post. Do you agree? Please reply in the comments below with your thoughts.
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Till next time thespians,