One of the best times to provide organic engagement with your audience is when you're able to invite industry professionals to your performances, especially stage performances. Today's post is
How to Strategize For Your Performance As An Expat Thespian
Provide Free Tickets - I know what you're thinking, this could get expensive. Your right, in the unlikely event that every industry professional shows up, but in my experience that doesn't happen. Nonetheless, it's not so much the arrival, though we do want that to happen, but the effort you make to let your professional contacts know you're thinking of them and willing to go the extra mile. Those that come will remember and be appreciative. (Budget Correctly! Don't break the bank trying to impress people. You still have to eat.)
Utilize Social Media - Whichever social media account you find most productive, use it. This is free advertising for your production, your fellow cast members and YOU. One thing I've learned is to set up an account on Hootsuite.com and pre-schedule dates & times for advertising on social media. This helps you keep sane and makes it so you don't have to constantly return to your social media accounts. (Hootsuite Tutorial? Click Here)
Set Your Criteria - One thing you don't want is to have everybody walking up to the ticket booth saying, "We were promised free tickets by insert your name here." To prevent this be sure to have:
- Dedicated email that professionals have to respond to
- Set deadline to respond by
- List of names for your front of the house
- Confidence in your plan. Nothing says that you're more unorganized than when you start making exceptions to your own rules.
This is your performance but it's also an extension of your career. You will succeed greatly when remembering that, Expat Thespian!
I hope you enjoyed this post. Do you agree? Please reply in the comments below with your thoughts.
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Till next time thespians,