In order to build a platform we have to first find our brand. I've decided to re-purpose a previous blog post as the information is vital to the series. In the coming weeks I'll talk about strategy and campaign.
Monikers are amazing. #TheSeoulBrotha, The Tokyo Kid, Workshop Guru, Actor's Advocate, etc. No matter what we call ourselves one thing I've quickly learned. My moniker isn't my brand. Don't get me wrong, it helps but there's way more to it than that. Branding comes from more than a catchy name. Branding is about what you profess as an artist...as an Expat Thespian. This post will be more personal than usual. Today we will talk about
Finding Your Brand As An Expat Thespian
When I started educating myself about social media I began to wonder what brand I wanted to convey. The first thing I realized was my brand is directly connected to my passion. No, I don't mean my passion for acting; I mean my passion for my craft.
The difference? Any audience member can love the way an actor acts. I LOVE Daniel Day-Lewis. I enjoy watching his genius. I mean, "Damn, that man can thespian!" I have a passion for what I see on screen that makes me laugh, cry, or throw my cellphone across room. That's passion for acting.
However, there are those who want to know how that actor gets into character. How are they so different from film to film? What do they do to make those expressions and reactions seem so natural? They want to know the "nuts & bolts." That's passion for the craft.
I want to know the nuts and bolts. I want to know more about my craft. Since I've been in Korea I've been huge on training. Anyone screams "Acting Workshop!" and I'm like a dog with a bone. I say it strong and I say it loud, "Workshop-Junkie and proud!"
And that's when I found it! My niche, if you will. My brand is about training & being in-the-know. So I started traveling to train; the Philippines, Japan, and made sure I attended any workshop in Korea. I began to use social media to promote online training, workshops and industry news about Asia. If other actors found it beneficial...GREAT! If not, I'm secure and confident in my brand.
Many industry professionals are using different niches to promote--BRAND. Everything from the business of acting, better audition techniques, to weekly videos on industry do's and dont's. The key is to not connect your brand to your acting. We are our own worst critics. And there are days we feel our acting isn't good enough. Find your niche within the passion of your craft, that aspect of you that is constant and you'll find your brand.
The craft is unique to every actor. Hence, the plethora of techniques provided; Method, Chubbuck, Meisner etc. There is a spark within, through your craft, that defines you. If you love spirituality then use spirituality as your brand. Do you find an exercise to be beneficial, then connect your craft through that exercise & PRESTO...you have a brand. Do you enjoy critiquing films, taking pictures, or writing? Whatever it may be we are a tool box of creativity. Your brand is calling you Expat Thespian.
I hope you enjoyed this post. Do you agree? Please reply in the comments below with your thoughts.
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Till next time thespians,